Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title16. MERCHANDISING.AuthorsWRIGHT, JOHN S.; FISK, GEORGE; MERTES, JOHN E.; CODNER, BERNARD; REGAN, WILLIAM J.AbstractThis article presents abstracts of various articles printed in other publications on topics related to marketing and merchandising, including tie-in sales, brand development, and franchising.SubjectsMARKETING; MERCHANDISING; TIE-ins (Marketing); RETAIL franchisesPublicationJournal of Marketing, 1960, Vol 25, Issue 1, p101ISSN0022-2429Publication typeAbstract