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- Title
TOURIST RESEARCH--A RECENT DEVELOPMENT AT THE UNIVERSITIES.
- Authors
Crampon, L. J.
- Abstract
The article reports on the growing economic importance of the tourism industry. Surveys and research into tourism related spending, conducted by universities are discussed. The U.S. National Park Service, U.S. National Forest Service, highway departments and even hotels have participated in studies of tourists, measuring volume, length of stay, spending habits, etc. The challenges posed in accurately researching and measuring tourist related data are explained. Sampling techniques and strategies are discussed.
- Subjects
UNITED States; TRAVEL research; INTERVIEWING in marketing research; MARKETING research; MARKET surveys; TOURISM; VACATIONS -- Economic aspects; SURVEYS; MARKETING; UNIVERSITIES &; colleges; CONSUMER research; TRAVEL; FOCUS groups; CONSUMPTION (Economics); TOURISTS
- Publication
Journal of Marketing, 1955, Vol 20, Issue 1, p28
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248158