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- Title
Types, Frequency of Use, and Reasons for Use of Alternative Marketing Arrangements in the Beef Industry.
- Authors
Taylor, Justin; Muth, Mary; Cates, Sheryl; Karns, Shawn
- Abstract
This presentation described types of AMAs used, frequency of their use, and reasons why cattle producers and beef packers use AMAs rather than cash markets. Cash market transactions account for 65% of fed cattle purchase lots. Marketing agreements, accounting for 27% of fed cattle purchase lots, are the dominant AMA. Based on survey results, operations using AMAs to sell cattle placed more emphasis on market access and higher prices. Operations using cash markets placed more emphasis on independence and control. Packers use AMAs to improve operational efficiency, improve quality, and satisfy buyer requirements. Packers using only cash markets do so to respond to market conditions and take advantage of immediate market opportunities.
- Subjects
MARKETING; BEEF industry; CATTLE purchasing; BEEF packers; CATTLE prices
- Publication
Journal of Agricultural & Resource Economics, 2007, Vol 32, Issue 3, p567
- ISSN
1068-5502
- Publication type
Article