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- Title
MOTIVATIONS FOR VIEWING REALITY TELEVISION: A USES AND GRATIFICATIONS ANALYSIS.
- Authors
Ebersole, Samuel; Woods, Robert
- Abstract
This survey research examines motives for viewing Reality TV programs. Employing a uses and gratifications approach, this study found five factors that explain program choice preference: personal identification with real characters, entertainment, mood change, pass time, and vicarious participation. The relationships of the aforementioned factors to viewers' level of TV viewing, affinity for viewing, perceived realism, and parasocial interaction were examined. The study found that Reality TV viewers expand previous notions of ritualized or instrumental viewing categories identified by earlier TV viewer research, and that the interactive nature of Reality TV programming may contribute to the strong sense of personal identification that many viewers experience.
- Subjects
REALITY television programs; NONFICTION television programs; TELEVISION viewers; MOTIVATION (Psychology); REINFORCEMENT (Psychology)
- Publication
Southwestern Mass Communication Journal, 2007, Vol 23, Issue 1, p23
- ISSN
0891-9186
- Publication type
Article