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The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 258
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- Publication type:
- Article
Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 274
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- Publication type:
- Article
Contextualizing Fans' Divergent Experiences of Sport Activism Through a Social Identity Threat Lens.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 242
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- Publication type:
- Article
Exploring Fans' Experience of Toxicity in Women's Sport Social Media Communities.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 229
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- Publication type:
- Article
Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 199
- By:
- Publication type:
- Article
Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 214
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- Publication type:
- Article