Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWatch Now, Buy Now? Impact of Interpersonal Interaction Factors on Swift Guanxi and Purchase Intention in Live Streaming Commerce.AuthorsYing Xia Li; Basha, Norazlyn Kamal; Siew Imm Ng; Qiao Ling LinPublicationJournal of Marketing Advances & Practices, 2023, Vol 5, Issue 2, p59ISSN2682-8170Publication typeArticle