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- Title
Price Predation: Legal Limits and Antitrust Considerations.
- Authors
Gundlach, Gregory T.
- Abstract
Competition centered strategies in the form of predatory pricing directed toward weakening or destroying a competitor are receiving increasing emphasis in the courts and among antitrust theorists and policymakers. Recently, the Supreme Court found little evidence of antitrust injury extending from price predation in the cast of Brooke Group v. Brown & Williamson Tobacco Corporation (1993). The author examines the current legal standard for predatory pricing and juxtaposes it against emerging insights on this competitive practice.
- Subjects
UNITED States; PREDATORY pricing; UNFAIR competition; PRICE cutting; TOBACCO; MARKETING
- Publication
Journal of Public Policy & Marketing, 1995, Vol 14, Issue 2, p278
- ISSN
0743-9156
- Publication type
Article