Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePRACTICAL MARKETING AUDITS.AuthorsGrashop, John F.; Peterson, Robert A.; Kerin, RogerAbstractThe article reviews the book "Practical Marketing Audits," by John Naylor and Alan Wood.SubjectsPRACTICAL Marketing Audits (Book); NAYLOR, John; WOOD, Alan; MARKETING audits; NONFICTIONPublicationJournal of Marketing, 1979, Vol 43, Issue 2, p132ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250750