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- Title
6. Internet, influencer and social media marketing of tobacco and non-therapeutic nicotine products and associated regulatory considerations.
- Authors
Freeman, Becky; Ling, Pamela; Bialous, Stella Aguinaga
- Abstract
Bans on tobacco advertising, promotion and sponsorship (TAPS) are a cornerstone of comprehensive tobacco control laws. Global progress in implementing TAPS bans has been facilitated by adoption of the WHO Framework Convention on Tobacco Control (WHO FCTC). Enforcement of bans on TAPS is, however, over-reliant on self-regulation by producers of entertainment and digital content and online platforms. TAPS laws must maintain pace with the changing media landscape, which includes monitoring and reporting TAPS that cross international borders, primarily through online digital media platforms. TAPS laws must also keep pace with rapid changes in newer non-therapeutic nicotine devices, as well as new tobacco products. These include electronic nicotine delivery systems (ENDS), electronic non-nicotine delivery systems (ENNDS), personal vaporizers, heated tobacco products, nicotine salt, other nicotine products resembling nicotine replacement therapy, and various vitamin and cannabis products with the same delivery devices or marketing channels as tobacco products. Many of these products are not regulated, as the manufacturers exploit loopholes in the definition of nicotine and/or tobacco products or are in a regulatory grey area where authority is unclear. Policies are required that anticipate changes in tobacco, nicotine and related products and also in marketing and evolving online and digital media.
- Publication
WHO Technical Report Series, 2023, Issue 1047, p135
- ISSN
0512-3054
- Publication type
Article