Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFemvertising or femwashing? Women's perceptions of authenticity.AuthorsHainneville, Valentine; Guèvremont, Amélie; Robinot, ÉlisabethPublicationJournal of Consumer Behaviour, 2023, Vol 22, Issue 4, p933ISSN1472-0817Publication typeArticleDOI10.1002/cb.2020