Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleOnline group‐buying: The effect of deal popularity on consumer purchase intention.AuthorsChow, Cheris W. C.; Chow, Clement S. F.; Lai, Jennifer Y. M.; Zhang, Lida L.PublicationJournal of Consumer Behaviour, 2022, Vol 21, Issue 2, p387ISSN1472-0817Publication typeArticleDOI10.1002/cb.2013