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- Title
THE COURTESY BIAS IN SOUTH-EAST ASIAN SURVEYS.
- Authors
Jones, Emily L.
- Abstract
South-East Asians who are being interviewed will express only views which they think the interviewer or investigator wants to hear is one of the most commonly held stereotypes relative to the difficulties of conducting opinion and market surveys in nine countries of South-East Asia. In this study emphasis is placed in this discussion on the influence of courtesy on the respondent's answers and behavior. Two basic attitudes related to courtesy which must be overcome by interviewer training are: The desire to help the respondent, and the tendency to retreat in the face of a possible refusal by a person of higher status. A defense must also be built against the interviewer's courteous behavior towards a person of status. It is hoped that nothing in this paper will suggest that more than a beginning in research has been made in South-East Asia both in the conduct of opinion and market research surveys themselves and in controlled experiments directed towards the elimination of the effects of the courtesy bias.
- Subjects
SOUTHEAST Asia; INTERVIEWING; COURTESY; MARKET surveys; MARKETING research; SOUTHEAST Asianists
- Publication
International Social Science Journal, 1963, Vol 15, Issue 1, p70
- ISSN
0020-8701
- Publication type
Article