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- Title
Process Evaluation of Cancer Prevention Media Campaigns in Appalachian Ohio.
- Authors
Katz, Mira L.; Young, Gregory S.; Reiter, Paul L.; Pennell, Michael L.; Zimmermann, Barret J.; Slater, Michael D.; Tatum, Cathy M.; Paskett, Electra D.; Plascak, Jesse J.; Krieger, Janice L.
- Abstract
The purpose of this study is to provide process data from campaigns (2009-2010) to improve colorectal cancer (CRC; intervention) screening and fruit and vegetable (F&V; comparison) consumption in 12 Appalachian Ohio counties. County-specific campaigns included one billboard, posters, and articles for local newspapers. Participants in CRC screening counties who reported seeing CRC screening billboards had greater intention to talk to a doctor/nurse about screening in the next 6 months (odds ratio [OR] = 2.92, 95% confidence interval [CI; 1.71, 4.99]) and had twice the odds of talking to a doctor/nurse about screening in the past year (OR = 2.15, 95% CI [1.29, 3.60]) compared to those who did not see the billboards. Participants in F&V counties who reported seeing F&V billboards had twice the odds (OR = 2.27, 95% CI [1.35, 3.84]) of talking to a doctor/nurse in the past year about F&Vs compared to those who did not see the billboards. Participants who reported campaign exposure lived closer to the billboards compared to those who did not report campaign exposure (mean distance in miles from home to billboard: 8.8 vs. 10.9; p < .01). Most participants reported campaign messages were clear and important. Results suggest that partnering with community members to develop campaign materials is important to ensure cultural appropriateness and that exposure to the intervention components may affect health-related outcomes.
- Subjects
APPALACHIAN Region; TUMOR prevention; RECTUM tumors; COLON tumor prevention; CONFIDENCE intervals; HEALTH promotion; MASS media; VEGETARIANISM; COMMUNITY-based social services; EVALUATION of human services programs; EARLY detection of cancer; ODDS ratio
- Publication
Health Promotion Practice, 2017, Vol 18, Issue 2, p201
- ISSN
1524-8399
- Publication type
Article
- DOI
10.1177/1524839916641638