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- Title
RELAÇÕES DE INTERDEPENDÊNCIA ENTRE CONFIANÇA, COMPROMETIMENTO, QUALIDADE PERCEBIDA E LEALDADE EM ESTUDANTES DO ENSINO SUPERIOR.
- Authors
Basso, Kenny; Aparecida Schwab, Elaine; Marques Isbert, Licione Torres; Antonio Slongo, Luiz
- Abstract
The competitiveness of markets, including the higher education market, has forced organizations, in this case the higher education institutions, to improve the relationship management with your customers or students. Thus, the loyalty issue is a study of extreme importance, including in the field of higher education, which has demonstrated great dynamism, both the growth of demand and the growth of supply, plus competition primarily with the private institutions. Thus, the main focus of this study is to assess the relationship of interdependence between trust, commitment, perceived quality and loyalty of students in higher education. The results showed that both the quality and commitment have a strong participation in the loyalty, while trust does not seem to relate directly with the loyalty, but taking a strong stake in building the relationship between the parties, since it significantly relates to the commitment. Discussions and conclusions about the results are presented in the end of the article.
- Publication
Revista Economia & Gestão, 2015, Vol 15, Issue 41, p5
- ISSN
1984-6606
- Publication type
Article
- DOI
10.5752/p.1984-6606.2015v15n41p5