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- Title
Interview With Rolf Meyer, CEO, No Limits for Licensing.
- Authors
Walsh, Patrick
- Abstract
An interview with Rolf Meyer, chief executive officer (CEO) of No Limits for Licensing, is presented. He described his approach to establish the No Limits for Licensing brand. He argues against the common belief that entrepreneurs enter entrepreneurial sport brands to promote their brands due to lack of resources and recognition. He also described the greatest challenges and opportunities being experienced in the licensed sport products.
- Subjects
MEYER, Rolf; CHIEF executive officers; NO Limits for Licensing (Company); CORPORATE sponsorship; SPORTS sponsorship
- Publication
International Journal of Sport Communication, 2010, Vol 3, Issue 1, p27
- ISSN
1936-3915
- Publication type
Interview
- DOI
10.1123/ijsc.3.1.27