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- Title
Why do customer service initiatives fail?
- Authors
Schmidt, Debra J.
- Abstract
The article presents key areas that are necessary for an organization to create and maintain a successful customer service program. The author notes that the chief executives and the top management must demonstrate a visible commitment to their service. She also states that a company should invest in training the employees and practice the reward system in the organization. Enforcing accountabilities and building a team spirit are also important in achieving a success in the industry.
- Subjects
RETIREMENT industry; CUSTOMER services; CUSTOMER relations; QUALITY of service; EXECUTIVE ability (Management); EMPLOYEE motivation; EMPLOYEE training; INDUSTRIAL management
- Publication
Journal on Active Aging, 2008, Vol 7, Issue 2, p56
- ISSN
1814-9162
- Publication type
Article