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- Title
The Use of Social Media in the Recruitment Process.
- Authors
Bohmova, Lucie
- Abstract
LinkedIn is a business-oriented social networking service. It provides tools to build and manage professional networks. But it especially gives recruiters a quick and easy access to a large range of resumes from skilled potential employees all around the world. The purpose of this paper is to explore how the ten biggest companies in different European countries (Norway, France and Germany) use LinkedIn for hiring as compared with corporate websites. In addition, we compared the number of employees with the number of employees who are members in company's page on LinkedIn. In the theory part, we found that LinkedIn is a very important recruiting tool for companies. Our overall finding is that LinkedIn is not used by companies as much as theory suggests it should be. The investigated companies seem to lack encouraging their employees to update their LinkedIn profile regularly. We cannot conclude that there is a correlation between the number of jobs offered and the number of followers. The results and discussion show that job postings on corporate websites compared to the job boards on LinkedIn are much higher for the Norwegian and French companies. This result differs from the German companies where we observed that four companies have more jobs posted on LinkedIn than on their corporate website. This research is limited to quantitative data.
- Subjects
SOCIAL media; EMPLOYEE recruitment; HUMAN resources departments; CORPORATE websites; LINKEDIN (Web resource)
- Publication
FAIMA Business & Management Journal, 2016, Vol 4, Issue 2, p20
- ISSN
2344-4088
- Publication type
Article