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- Title
MARKETING MANAGEMENT OF LEISURE TOURISM SERVICES BETWEEN NEEDS AND DESIRES.
- Authors
Popovici, Gheorghe; Dinu, Gabriel; Dinu, Loredana; Ciurea, Jeanina
- Abstract
The paper presents the results of the study on the need for a different kind of marketing for leisure tourism services starting from the needs and desires of tourists to spend their free time in a pleasant way during a vacation. A tourist marketing based on 10 components of the marketing mix is proposed to create the premises in which single tourists feel the need and desire to buy a certain leisure tourist service and the art of convincing them that what they buy is useful for them and at the expected level of quality, everything being seen as an investment for the future in personal, physical and mental development by breaking the barriers of time and space, quick information and open communication.
- Subjects
MARKETING management; LEISURE industry; TOURISM management; COGNITIVE development; MARKETING mix
- Publication
Robotica & Management, 2023, Vol 28, Issue 2, p72
- ISSN
1453-2069
- Publication type
Article
- DOI
10.24193/rm.2023.2.13