We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences.
- Authors
Green, Paul E.; Krieger, Abba M.; Agarwal, Manoj K.
- Abstract
This paper examines the internal predictive validity of four multiattribute preference models (a) a self-explicated model with equal importance weights; (b) a self-explicated model with unequal weights; (c) Sawtooth Software's Adaptive Conjoint Analysis (ACA); and (d) full profile conjoint analysis. We also discuss the problem of choosing criterion measures for comparing cross validations across models.
- Subjects
CONJOINT analysis; MARKETING research; CONSUMER behavior; BRAND choice; CONSUMER attitudes; MARKET surveys
- Publication
Marketing Letters, 1993, Vol 4, Issue 4, p369
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/BF00994355