We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Imagem Corporativa e seus Reflexos: um Estudo de Imagem da Polícia Militar de Santa Catarina na Perspectiva de Moradores da Grande Florianópolis.
- Authors
Regina Santos, Aline; Gostek Pessôa, Fabíola; Grillo Rodrigues, Ana Paula
- Abstract
The corporate image is treated in the academic literature as what the target audience imagines when referring to an organization. Its formation process, therefore, has a complex nature, and its implications can lead to trust or disbelief in the organization. Considering the relevance of the theme, this article aims to identify the perceived image of the Military Police of Santa Catarina (PMSC) by residents of Metropolitan Florianópolis, Santa Catarina. Therefore, a face-to-face survey was conducted with 367 citizens who transited in the central region of Florianópolis, in September 2017. The questionnaire was developed in a hybrid format. The qualitative data were analyzed aiming to categorize the responses into positive, negative and neutral images. Descriptive statistics and chi-square test were applied in the quantitative data, looking for a better understanding of the phenomenon. Among the main results, it is highlighted that most of the respondents have a neutral image of the PMSC. Besides, the term "security" was the predominant association. The relationship between image and political orientation, as well as image and personal contact suggest elements that directly influence perception, corroborating points raised in theory. The research has management implications regarding corporate communication and proposes some considerations about corporate image in public organizations.
- Publication
Teoria e Prática em Administração, 2019, Vol 9, Issue 1, p63
- ISSN
2238-104X
- Publication type
Article
- DOI
10.21714/2238-104X2019v9i1-39583