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- Title
Computer Simulation: What's the Story?
- Authors
Kinghorn, Brent H.
- Abstract
Computer simulation appears often in management theory development. However, computer simulation poses unique difficulties for many researchers and practitioners to understand. The author suggests the utilization of qualitative foundations will illuminate this type of quantitative research. Storytelling facilitates the use of that specific qualitative program (ethnostatistics). Storytelling elements explicate the patterns developed, found, and reported within the computer simulation methodology. An example of the framework developed is given.
- Subjects
MANAGEMENT simulation methods; COMPUTER simulation; STORYTELLING in business; QUALITATIVE research; ETHNOSTATISTICS
- Publication
American Journal of Management, 2013, Vol 13, Issue 2, p22
- ISSN
2165-7998
- Publication type
Article