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- Title
HOTEL WEBSITE EVALUATION: THE CASE OF ROMANIAN DESTINATIONS.
- Authors
MORARU, Remus Christian
- Abstract
The premises of this study starts from the fact that in today's highly digitized environment, the Romanian hotels need to keep up the pace and address the rising challenges of the travel industry. The study narrows its focus on the Romanian hotels websites by analyzing and assessing key elements of these. Results show that although website usage is widespread among Romanian hotels and that there are homogeneous features of the websites present among all analyzed hotels. However there are critical elements, such as a booking engine, missing by design from the hotels website highlighting that these are not yet handled as a standard key element of the Romanian hotel websites.
- Subjects
HOTEL reservation systems; HOTELS; WEBSITES; HOTEL management; HOTEL customer services
- Publication
Knowledge Horizons / Orizonturi ale Cunoasterii, 2018, Vol 10, Issue 3, p82
- ISSN
2069-0932
- Publication type
Article