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- Title
LEADERSHIP AND ORGANIZATIONAL POSITIONING.
- Authors
DUMITRAȘCU, Vadim
- Abstract
The organizational positioning is nothing else but the consequence of transposing into practice the leader's vision on the future of the organization. It is the vision became reality. In this way, the positioning strategies are, at the highest level, alternative strategies for implementing the vision. The specific content of these strategies results from the way of achievement and combining the functions of leadership -- creating the vision, building relational networks, motivating the members of the organization and the assertion of some strong values.
- Subjects
LEADERSHIP; ORGANIZATION; CORPORATE culture; REPUTATION; POSITION (Company); MOTIVATION (Psychology); VISION
- Publication
Knowledge Horizons / Orizonturi ale Cunoasterii, 2014, Vol 6, Issue 1, p105
- ISSN
2069-0932
- Publication type
Article