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- Title
Halkla İlişkiler ve Stratejik Sessizlik: Kurumsal Niyetler Üzerine Nitel Bir Analiz.
- Authors
AKÇAY, Ebru
- Abstract
Silence as a public relations strategy is one of the most overlooked topics in public relations. That the crisis communication focuses on what organizations and brands say, rather than their silence, is the clearest example of this reticence. However, as being positioned as the opposite of the normative values of excellent public relations such as transparency and honesty, silence is at the core of public relations. "Strategic silence", referring to the deliberate and conscious choice of silence despite the public expectations, becomes critical during periods of social outrage when social, environmental, and political problems are at stake. Public pressure on brands that remain silent during times of disaster leads them to break their silence. The study aims to investigate how nine brands remaining silent for the first three days of the earthquake occurred on February 6, 2023, explained and framed their silence after public reactions. By regarding the public statements of the nine brands on Twitter on February 9, 2023 as a public relations activity and conducts a thematic analysis of the statements. Functions of silence as "linkage", "affecting", "revelational", "judgmental" and "activating" functions were used as analysis categories. The study puts forward that unlike the reactions of public categories regarding their silence with insensitivity and insensibility; brands associated their silence with ethical values therefore marked their silence as "ceremonial silence.".
- Subjects
CRISIS communication; VALUES (Ethics); LOSS of consciousness; THEMATIC analysis; PUBLIC relations
- Publication
Selcuk University Social Sciences Institute Journal, 2023, Issue 51, p258
- ISSN
1302-1796
- Publication type
Article
- DOI
10.52642/susbed.1287677