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- Title
A Primer of A, B, Seeds: Advertising, Branding, and Intellectual Property in an Emerging Industry.
- Authors
Kevles, Daniel J.
- Abstract
The article focuses on the role of advertising, branding and intellectual property in the emerging seed industry and seed business. It states the seed business as a unique technology capable of reproducing itself in the hands of the purchasers and also the role of brand name in the success and innovation of the seed business. Topics discussed include history of the seed business, role of advertisement and expansion in the seed business and protection of the brand name.
- Subjects
SEED industry; PRODUCT advertising; BRANDING (Marketing); INTELLECTUAL property; BUSINESS expansion
- Publication
U.C. Davis Law Review, 2013, Vol 47, Issue 2, p657
- ISSN
0197-4564
- Publication type
Article