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- Title
Financialization of the Family: Motherhood, Biopolitics, and Paths of Power.
- Authors
Schowalter, Dana
- Abstract
Looking at the rise of the Mama Grizzly phenomenon spearheaded by Sarah Palin, this article explores the conservative women's movement's focus on kitchen table economics as both a site through which we can explore the relationship between family-based economic models and biopolitics as well as the relationship between maternal calls to action and possibilities for women's participation in electoral politics. These relationships are significant not only for the impact conservative women's groups have on local and national elections, but also because the popularity of maternally-based knowledge claims continues to affect the campaigns of women who run for elected office and the media coverage of them. I argue that the financialization of the family serves as a form of Foucauldian biopolitics through which women are encouraged to learn about the world by focusing inward on themselves and their families and not on the corporate structures that influence the economic system.
- Subjects
UNITED States; WOMEN conservatives; BIOPOLITICS (Sociobiology); FINANCIALIZATION; FAMILIES &; economics; MOTHERS; AMERICAN women in politics; PALIN, Sarah, 1964-; POLITICS &; gender; POLITICAL participation
- Publication
Women & Language, 2012, Vol 35, Issue 1, p39
- ISSN
8755-4550
- Publication type
Article