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- Title
A Research Vision for Museums.
- Authors
JACOBSEN, JOHN W.
- Abstract
The museum family in America is in danger, and perhaps other museum families across the globe are, as well. Management has failed our mission by focusing on outputs like attendance numbers, and audience researchers have failed management by not shedding light on the connections between the pleasure of learning and attendance-or, if you will, between individual gains and a museum's public value. This research vision for museums looks at how you can make that connection and save museums in their hour of need.
- Subjects
MUSEUM management; MUSEUM attendance; MUSEUMS &; education; MUSEUM visitors; AESTHETIC experience; LEARNING
- Publication
Curator, 2010, Vol 53, Issue 3, p281
- ISSN
0011-3069
- Publication type
Article
- DOI
10.1111/j.2151-6952.2010.00029.x