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- Title
PENINGKATAN KAPASITAS PETANI PENGELOLA AGROWISATA DALAM MENDUKUNG AGROWISATA BERKELANJUTAN.
- Authors
Djuwendah, Endah; Karyani, Tuti; Eliana; Wulandari; Pradono
- Abstract
Agrotourism is a form of tourism activity that utilizes agricultural business (agribusiness) as a tourist attraction with the aim of expanding knowledge, experience, recreation, and business relations in agriculture. Cibodas Village, Lembang District is one of the centers of agricultural production and a tourist destination that is in great demand by tourists in West Bandung Regency. Agrotourism in Cibodas village is managed by farmer groups and women farmer groups. The business scale is relatively small and has not been managed optimally. Therefore, it is necessary to increase the ability of agro-tourism managers to take advantage of the opportunities and potential of agro-tourism in Cibodas village in order to achieve sustainable agro-tourism. This activity is in the form of action research with the aim of knowing the profile of agro-tourism and increasing the capacity of agro-tourism managers in packaging agrotourism packages that pay attention to environmental conservation principles and the use of information and communication technology in tourism promotion. The results of PKM activities show the agro-tourism profile of most community businesses that cultivate various commodities with edutourism and selfie activities. Counseling in the form of webinars can increase the knowledge and awareness of agro-tourism management farmers to improve the implementation of Sapta Pesona Wisata, homestay management, environmental communication ethics in packaging and promoting agro-tourism and the creative economy as supporting factors for sustainable agro-tourism development.
- Publication
Dharmakarya: Jurnal Aplikasi Ipteks Untuk Masyarakat, 2023, Vol 12, Issue 2, p306
- ISSN
2302-8955
- Publication type
Article
- DOI
10.24198/dharmakarya.v12i2.39019