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- Title
FINANCIAL AND MARKETING INNOVATIVE MANAGEMENT OF ECOLOGICAL AGRIBUSINESS.
- Authors
Tereshchenko, Svitlana; Kulinich, Tetiana; Matienko, Vasyl; Tymchyna, Yurii; Nevmerzhytska, Svitlana; Ievseitseva, Olena
- Abstract
The current activity of agricultural enterprises is characterized by instability, which is caused by the changing external environment and numerous challenges. The low adaptability of agricultural enterprises does not allow them to respond to these challenges in time, which leads to a negative trend in the development of the agricultural sector as a whole. Most enterprises do not have an effective strategy for the development of financial and marketing innovative management, which, moreover, does not correspond to the policy of resource conservation and environmental friendliness of production. In this case, there is a need for an in-depth study of the concept of financial and marketing innovative management of ecological agribusiness. The article proposes innovative directions for evaluating the effectiveness of financial and marketing innovative management of ecological agribusiness and modelling the forecast of such management. The dynamics of financial and marketing innovation management were determined using the method of longitudinal data analysis with marginal and random effects, optimization and statistical modelling. Statistical information of five agricultural enterprises of the Poltava district, which have approximately the same production volumes and similar areas for sowing crops, were used to optimize the sown areas and model the management of ecological agribusiness. Also, these enterprises are ecologically oriented and grow ecologically safe products. The results of modelling made it possible to determine the individual effects of financial, marketing and production innovation management. The proposed method of determining the financial and marketing innovative management of ecological agribusiness is simple for practical use by interested market stakeholders who take care of the timely assessment of the current activity of the agricultural enterprise and the forecast of its prospects.
- Subjects
MARKETING management; AGRICULTURAL development; AGRICULTURAL forecasts; AGRICULTURAL industries; MARKETING effectiveness; STATISTICS; CROP insurance
- Publication
Financial & Credit Activity: Problems of Theory & Practice, 2023, Vol 6, Issue 53, p487
- ISSN
2306-4994
- Publication type
Article
- DOI
10.55643/fcaptp.6.53.2023.4255