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- Title
Customer Discrimination in Restaurants: Dining Frequency Matters.
- Authors
Parrett, Matthew
- Abstract
Using unique survey data collected outside of five Virginia restaurants, and controlling for subjective server productivity, as well as a variety of other factors, we compare the tip earnings of male and female servers. Evidence of customer discrimination is found, but only among those customers who frequent the restaurant the least, revealing that female servers earn comparable tips to male servers when the service quality they produce is about exceptional, but for any lower service quality their tips are smaller. This suggests that female servers are being held to a very high standard, and if this standard is not met, they are treated unfavorably in comparison to male servers who produce the same level of service quality. Additional evidence indicates that it is male customers driving these results.
- Subjects
DISCRIMINATION in restaurants; FOOD service employees; MALE consumers; TIPS &; tipping (Gratuities); QUALITY of service; INCOME gap; SURVEYS; MATHEMATICAL models
- Publication
Journal of Labor Research, 2011, Vol 32, Issue 2, p87
- ISSN
0195-3613
- Publication type
Article
- DOI
10.1007/s12122-011-9107-8