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- Title
SOSYAL MEDYADA MÜŞTERİ ETKİLEŞİMİ ve FİRMALAR AÇISINDAN ÖNEMİ.
- Authors
AKYÜZ, Aysen
- Abstract
The innovation of Web 2.0 technology enabled social media to penetrate among consumers very quickly and gained popularity. Consumers became very active in social media by creating content, sharing information and ideas. By doing so, they created value for potential consumers as well as the firms. Therefore, strategic decision making about the social media gained importance in converting learning's from following unbiased knowledge flow among consumers and their interactions to firm's advantage. This study examines customer interactions in social media and measures the perception towards the firms. The measurement is done with a survey conducted among social media users in Facebook, Twitter, and Linkedin and results are evaluated with factor analysis.
- Subjects
SOCIAL media research; CONSUMER behavior research; RESEARCH on Internet users; FACEBOOK (Web resource); TWITTER (Web resource); LINKEDIN (Web resource); FACTOR analysis
- Publication
Kastamonu University Journal of Economics & Administrative Sciences Faculty / Kastamonu Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2013, Vol 2, Issue 1, p5
- ISSN
2147-6012
- Publication type
Article