We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
PREMIUM BUNDLING.
- Authors
Cready, William M.
- Abstract
This paper extends Adams and Yellen's [1976] well-known mixed-bundling pricing model by examining the case of sellers pricing bundles of goods or services at a premium relative to the prices charged on bundle components; that is, sellers price discriminate by charging more, rather than less, at the margin for bundles relative to components. The analysis demonstrates that sellers can, and perhaps do, employ premium bundling by the skillful use of cents-off coupons, rebates, or direct knowledge of their customers.
- Subjects
PRICING; PRODUCT bundling; ECONOMETRIC models
- Publication
Economic Inquiry, 1991, Vol 29, Issue 1, p173
- ISSN
0095-2583
- Publication type
Article
- DOI
10.1111/j.1465-7295.1991.tb01262.x