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- Title
COMMUNICATION ON TWITTER: CORONATEC DURING THE INITIAL PHASE OF CONFINEMENT IN SPAIN.
- Authors
Gonzálvez Vallés, Juan Enrique; Caldevilla-Domínguez, David; Barrientos-Báez, Almudena
- Abstract
The state of alarm declared in Spain on March 14th 2020 as a result of the infections and deaths caused by the coronavirus and the COVID-19, triggered the creation of the Technical Management Committee for Coronavirus (Coronatec), which being headed by the Government president, Pedro Sánchez, led the initiative through both traditional and social media. The first month of this exceptional situation would help measure the reaction and adaptability capacity of all these entities to social media, and in fact, the communication impacts on Twitter increased and worked as a reference channel to disseminate messages. Additionally, obtaining information from official sources through social media is more important now due to the presence of hoaxes, and the analysis of these nine organizations is even more relevant. This analysis is going to be centered on essential aspects of the analysis of these social media: followers, publications and engagement. The results will demonstrate the influence capacity of The Enforcement and Security Corps of the State in Spain against other figures such as the Government Presidency or the Ministries.
- Subjects
SPAIN; EXECUTIVE departments; COVID-19; SOCIAL media; CAUSES of death; MANAGEMENT committees
- Publication
Revista Prisma Social, 2021, Issue 32, p476
- ISSN
1989-3469
- Publication type
Article