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- Title
LA DESIGUALDAD SOCIAL EN LA PUBLICIDAD. ESTUDIO DEL CASO ESPAÑOL 2009-2015.
- Authors
GARCÍA LÓPEZ, JAVIER; ORTUÑO, PEDRO A. HELLÍN
- Abstract
TV advertising discourse usually portrays the consumerist system in a favorable way. However, social disparities may be hidden inside this enticing discourse. The purpose of the research presented is the analysis of the implications of advertising in social inequalities in contemporary society. The research develops a critical semiotic study on a sample of television advertising aired between 2009 and 2015. The methodology is based on a dual perspective, quantitative and qualitative, for the processing of data and its subsequent interpretation. The research shows that television advertising exemplifies a society that is built on a basis of social differences.
- Publication
Revista Prisma Social, 2016, Issue 17, p184
- ISSN
1989-3469
- Publication type
Article