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- Title
FROM COMMODITY TO CREATIVITY: EXPLORING THE ECONOMIC POTENTIALS OF THE NIGERIAN FILM INDUSTRY.
- Authors
Kalu, Kenneth
- Abstract
The recent fall in the international price of crude oil has further weakened Nigeria's already frail economy. Consequently, the Nigerian government has begun to emphasize economic diversification as part of its policy thrusts. However, government's idea of economic diversification seems to revolve around exploration of solid minerals and agricultural products. By focusing on natural resources alone, the Nigerian government is missing the mark in the drive for economic diversification. This is because solid minerals are in the same category, and are amenable to similar market dynamics as does crude oil. This study explores the Nigerian film industry, Nollywood, as a potential sector for economic diversification and driver of the country's economic growth. Findings from a review of the global film industry show that Nollywood can be a significant source of economic growth for Nigeria.
- Subjects
NOLLYWOOD; PETROLEUM sales &; prices; PORTFOLIO diversification; NATURAL resources; ECONOMIC development; INDUSTRYWIDE conditions
- Publication
International Journal of Business & Economics Perspectives, 2017, Vol 12, Issue 1, p1
- ISSN
1931-907X
- Publication type
Article