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- Title
Strategic Change of Campaign at Apple Inc.
- Authors
Sahoo, Debajani
- Abstract
The article focuses on the strategic changes of Apple Inc.'s advertising campaign of . It cites that Apple's comprehensive aesthetic design and distinctive "Get Mac" advertising campaign was well recognized in the international market and has established a unique reputation in the consumer electronics industry. It states that the centerpiece of the Apple's advertising campaign developed by TBWA\Media Arts Lab was having better hardware which engaged the eyes and ears of viewers.
- Subjects
ADVERTISING campaigns; APPLE Inc.; MACBOOK (Computer); HOUSEHOLD electronics industry; ADVERTISING effectiveness
- Publication
Vidwat: The Indian Journal of Management, 2012, Vol 5, Issue 2, p38
- ISSN
0975-055X
- Publication type
Article