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- Title
Communication and Marketing: Toward a Responsive Ethical Framework.
- Authors
Ciletti, Dorene
- Abstract
Ethics in marketing, up to this point, has been largely prescriptive. Violations continue to garner headlines, and those engaged in violations find justification. This work extends the literature in marketing ethics by moving past prescription and exploring a responsive ethic. It looks to Levinas, considering acknowledgement of the other to provide an ethical marketing framework that is responsive.
- Subjects
BUSINESS communication; BUSINESS ethics; MARKETING ethics; AUDITING of corporations; FINANCIAL statements
- Publication
Journal of Leadership, Accountability & Ethics, 2017, Vol 14, Issue 4, p24
- ISSN
1913-8059
- Publication type
Article
- DOI
10.33423/jlae.v14i4.1483