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- Title
Estrategia de fijación de precios en la industria hotelera. El caso del hotel Tryp Atocha Madrid.
- Authors
CALVO, ELENA; Tapia, Javier; Albisu, Pablo
- Abstract
Determining the daily accommodation price that customers pay per night is essential for hotel managers. The price changes for different reasons: demand, competition price, prices for groups, holidays or days with a major event in the city, and customer satisfaction. In this research, we evaluate the influential variables in the price per room that is charged to the clients of a hotel in Madrid. Six-month information provided by the Melia Hotels International Company has been used. The results describe that an increase in BAR, competitor's price and individual-group rates increases the price while an event decreases it.
- Subjects
MADRID (Spain); PRICES; METROPOLIS; CUSTOMER satisfaction; PRICE increases; HOTELKEEPERS
- Publication
Revista de Metodos Cuantitativos para la Economia y la Empresa, 2022, Vol 34, p263
- ISSN
1886-516X
- Publication type
Article
- DOI
10.46661/revmetodoscuanteconempresa.5568