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- Title
A Comunicação Estratégica aplicada à divulgação da Ciência. O caso do Centro de Estudos de Comunicação e Sociedade.
- Authors
Magalhães, Ricardina
- Abstract
Science is an activity that makes possible the technological, social, cultural and economic development. It is important to assess the way the scientific world communicates, including the ability of adequacy to the new tools of communication of science and their respective forms of interaction with the publics. We refer to digital communication that brings increased capabilities, in relation to traditional communication. In fact, we will try to demonstrate that the investment made in online communication, embedded in a strong and coherent communication strategy can bring increased benefits for scientific dissemination. The Communication and Society Research Centre has, as a primary concern, the dissemination of the results of their research. The current unrest around the divestment of science makes the evaluation of communication policies implemented in CECS an urgent need, to demonstrate the importance of their activity and for pursuing necessary funding for their continuation. Thus, this research aims to uncover the importance of online communication within the communication of science and scientific research. For this purpose, we we will audit communication, focusing us on the Communication and Society Research Centre online communication tools, trying to realize the importance of using digital tools in the scientific dissemination strategy.
- Publication
Observatorio (OBS*), 2015, Vol 9, Issue 4, p051
- ISSN
1646-5954
- Publication type
Article
- DOI
10.15847/obsobs942015850