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- Title
A Estratégia em Relacionamentos Coopetitivos: um estudo do arranjo produtivo de Nova Serrana.
- Authors
Leite, Ramon Silva; Lopes, Humberto Elias Garcia; Silva, Suelen Aparecida Duarte
- Abstract
Traditionally, the management literature discusses the effects of competitive or collaborative relationships in organizational strategy. However, recently a third approach has emerged, in which a single relationship is seem as a variable that can integrate collaboration and rivalry between competitors. This study aims to provide subsidies for this discussion. For this, a qualitative design was adopted; in which businessmen of the city of Nova Serrana were interviewed. The results indicate that the decision of collaborate or compete is dependent on a set of factors.
- Subjects
NOVA Serrana (Brazil); BRAZIL; ECONOMIC competition; INDUSTRIAL management; INDUSTRIAL relations; ORGANIZATIONAL aims &; objectives; BUSINESS planning; STRATEGIC planning
- Publication
Revista Brasileira de Gestão de Negócios, 2009, Vol 11, Issue 30, p65
- ISSN
1806-4892
- Publication type
Article