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- Title
Framing the Gun Control Debate: Press Releases and Framing Strategies of the National Rifle Association and the Brady Campaign.
- Authors
Steidley, Trent; Colen, Cynthia G.
- Abstract
Objective. How can social movements increase their presence in the news? We argue that press releases can do so via social movement framing. Press releases from, and news coverage of, social movement organizations (SMOs) in the gun control debate serve as our case. Methods. A qualitative framing analysis is conducted to identify frames in press releases from the National Rifle Association and the Brady Campaign. Logistic regressions assess the effect of frames in press releases on New York Times coverage of the gun control debate. Results. We find that both organizations use systematic framing strategies in their press releases. Only the Brady Campaign has a significant association between specific frames in its press releases and coverage in the New York Times. Conclusions. Press releases are viable tactics for SMOs, but biases in news media have implications for how effective press releases might be for an SMO.
- Subjects
UNITED States; GUN control in the United States; PRESS releases; NATIONAL Rifle Association of America; SOCIAL movements; NEW York Times, The (Newspaper); GOVERNMENT policy
- Publication
Social Science Quarterly (Wiley-Blackwell), 2017, Vol 98, Issue 2, p608
- ISSN
0038-4941
- Publication type
Article
- DOI
10.1111/ssqu.12323