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- Title
Clearing the air: A systematic review of mass media campaigns to increase indoor radon testing and remediation.
- Authors
Apers, Sofie; Vandebosch, Heidi; Perko, Tanja
- Abstract
Indoor radon is a natural radioactive gas that enters homes through cracks in the foundations. It is one of the leading causes of lung cancer. Although radon can be detected with an indoor radon test and can be mitigated by means of either ventilation or professional measures, testing and mitigating rates of the at-risk population remain insufficient. The objective of this study is to systematically review the current level of evidence regarding the design and effectiveness of mass media campaigns to address the health risks of indoor radon to homeowners. The results show that informative tone of voices prevailed, other components, such as emotional or social components, were often not included. Furthermore, the focus was mostly on intention and less on behavior itself, and on testing instead of mitigation. Further research is needed to test effective and innovative communication strategies to increase protective behavior concerning indoor radon.
- Subjects
RADON; NOBLE gases; RADIOACTIVE substances; LUNG cancer; HEALTH promotion
- Publication
Communications: The European Journal of Communication Research, 2024, Vol 49, Issue 1, p144
- ISSN
0341-2059
- Publication type
Article
- DOI
10.1515/commun-2021-0141