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- Title
反不正当竞争法视域下的网络刷单行为规制探析.
- Authors
张素伦; 胡倩倩
- Abstract
With the continuous development of online shopping economy, online click farming has become an important means for e-commerce operators to improve their market competitiveness. Online click farming seriously destroys the fair market competition environment and infringes on the rights and interests of consumers. As the main regulation method of online click farming, the anti-unfair competition law faces many difficulties in its implementation. Therefore, it is of great significance to improve the relevant provisions of the anti-unfair competition law for the regulation of online click farming. By clarifying the concept, characteristics and illegal forms of online click farming behavior, this paper analyzes the current situation and deficiencies of the regulation of China's anti-unfair competition law. In view of the problems existing in the law, such as too narrow subject of legal responsibility, insufficient platform supervision and weak relevant punishment, this paper suggests that we should broaden the subject of legal responsibility, refine the supervision responsibilities of online shopping platform, and strengthen the relevant punishment to improve China's anti-unfair competition law, based on the experience of foreign countries in regulating click farming.
- Subjects
LEGAL liability; ANTITRUST law; ONLINE shopping; ELECTRONIC commerce; FARMS; PUNISHMENT
- Publication
Journal of Yangtze Normal University, 2022, Vol 38, Issue 3, p86
- ISSN
1674-3652
- Publication type
Article
- DOI
10.19933/j.cnki.ISSN1674-3652.2022.03.011