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- Title
An Illustration of Cross-Spectral Analysis in Marketing.
- Authors
Barksdale, Hiram C.; Guffey Jr., Hugh J.
- Abstract
Cross-spectral analysis has been used to study time-varying behavior in many fields; this article explains this new method of analysis and illustrates its use in marketing. Some problems encountered in using cross-spectral analysis are examined, and the usefulness of the technique in marketing is briefly discussed.
- Subjects
MARKETING research; CONSUMER research; INDUSTRIAL research; TIME series analysis; ECONOMIC seasonal variations; CONSUMER preferences; CONSUMER attitudes; MARKETING management; GROSS national product; CONSUMER behavior
- Publication
Journal of Marketing Research (JMR), 1972, Vol 9, Issue 3, p271
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149537