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- Title
Celebridade, Empreendedora e Estética: Representações das Feminidades na Revista Exame.
- Authors
Monteiro Martins, Renata; Rezende Lopes, Vitória; de Oliveira, Ingrid Souza; de Oliveira Medeiros, Cíntia Rodrigues
- Abstract
Our objective is to analyze the women representations in the labor market conveyed by the media, in a post-feminist perspective. To this end, we conducted a documentary research in the electronic version of Exame magazine, adopting semiotic analysis as proposed by Peirce (2008). The results of our analysis show that, in the representations of this magazine, women occupy different powerful positions within organizations, and the successful ones are represented by white and high class women that are also seen as role models for those who perform menial tasks. The results also indicate that, despite finding women who have already achieved senior positions, most of them deal with gender discrimination and double shifts.
- Publication
RAIMED: Revista de Administração IMED, 2017, Vol 7, Issue 1, p70
- ISSN
2237-7956
- Publication type
Article
- DOI
10.18256/2237-7956/raimed.v7n1p70-92