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- Title
Marketing 5.0 - A Humanistic Approach.
- Authors
V. N., Anandgoud
- Abstract
The article focuses on the transition to Marketing 5.0, particularly the H2H (Human to Human) approach, emphasizing the importance of human touch, trustworthiness, and personalized interactions in marketing practices. Topics include the evolution of marketing phases, the significance of H2H marketing in the digitalized world, and key strategies for customer-centric approaches in the Micro, Small, and Medium Enterprises (MSME) industry.
- Subjects
SIEMENS AG; MARKETING; BUSINESS communication; HUMANISTIC education; SALES promotion; BANKING industry; CUSTOMER satisfaction
- Publication
3D: IBA Journal of Management & Leadership, 2022, Vol 13, Issue 2, p11
- ISSN
2230-7524
- Publication type
Article