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- Title
Through Thick and Thin.
- Authors
Discar, Didi
- Abstract
The article presents information on the financial relationships of healthcare companies with marketing agencies. It states that when an agency is not good at its previous project, client services and creative teams should be empowered to raise the standard. It mentions that project-based relationships provides business development opportunity for both large and small agencies. It also states that while working for a project, an agency should identify existing market gaps, and work of cost effectiveness.
- Subjects
MEDICAL care marketing; CUSTOMER services; BUSINESS development; COST effectiveness; MARKETING; COST analysis; ADVERTISING agencies; CUSTOMER relations; ENGINEERING economy
- Publication
Marketing Health Services, 2009, Vol 29, Issue 4, p28
- ISSN
1094-1304
- Publication type
Article