We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Consumer Decision Making and the Nature of the Product: A Comparison of Husband and Wife Adoption Process Location.
- Authors
Krampf, Robert F.; Burns, David J.; Rayman, Dale M.
- Abstract
Many studies investigating consumer decision making have implicitly assumed that one individual in a family (most often the wife) makes all of the consumption choices for the family. This study investigated and compared the independent responses of husbands and wives concerning their adoption process location for a series of products. Significant response discrepancies were observed, primarily for products for which the adoption decision likely involves lower levels of involvement. Relatively little agreement was observed between husbands and wives on whether a product was adopted. ©1993 John Wiley & Sons, Inc.
- Subjects
CONSUMER attitudes; DECISION making; FAMILIES; CONSUMER behavior; BRAND choice
- Publication
Psychology & Marketing, 1993, Vol 10, Issue 2, p95
- ISSN
0742-6046
- Publication type
Article
- DOI
10.1002/mar.4220100204