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- Title
Social reading e nuova mediazione: indagine qualitativa sul rapporto tra lettura giovanile, reti sociali e biblioteche.
- Authors
Paolantoni, Simona
- Abstract
This paper explores the phenomenon of social reading and reflects - through a field research - on the collaborative platforms' role, book clubs and the new mediation represented by book influencers, to determine the impact of the digital environment on the young readers' behaviors and choices and their perception of library as a place of development and cultural growth. For this purpose, some semistructured interviews have been submitted to the users of the platform Wattpad and to some book bloggers and booktubers. The study enabled to find a fil rouge between the topic of youth reading, cross-media experience and the relationship with the library and the web; it consists of a first approach to start delineating a way of work for the future and try to understand what the library could do to meet the needs of the new users, more and more 'connected' and immersed in a fragmented cultural horizon, where social networks represent the main compass to orient oneself. The primary challenge for the libraries in the contemporary world seems to be making an alliance with influencers and the world of web, launching collaborations, both presential and virtual, and presenting themselves as institutions who keep up with the times, in order to be taken more into account even by a difficult audience such as that of teenagers and millennials and become more 'visible' to non-users and weak readers.
- Subjects
SEMI-structured interviews; BOOK clubs (Discussion groups); SOCIAL facts; SOCIAL networks; TEENAGERS; BLOGGERS
- Publication
AIB Studi, 2021, Vol 61, Issue 1, p85
- ISSN
2280-9112
- Publication type
Article
- DOI
10.2426/aibstudi-13076