We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
电商生态系统四方演化博弈研究.
- Authors
王辛辛; 程郁琨; 跖田晓明; 许智琪; 陈瑾冕
- Abstract
Inspired by the frequent exposure of consumer rights protection issues in recent years, this paper aims to explore the impact of consumer behaviors on the strategic choices of other groups in the e-commerce ecosystem. For this purpose, we construct a four-party evolutionary game model, involving the government, e-commerce platforms, businesses and consumers. The evolutionary st able stra tegies under differen t conditions of the four-party evolutionary game are explored and the effect from different factors on the decision-makings of participants for the e-commerce ecosystem are also analyzed. Numerical analysis results show that consumers5 complaint behaviors are conducive to promoting strict government supervision, strict management of e-commerce platforms and honest operation of merchants. Our work enriches an understanding of the governance for the the e-commerce ecosystem, and provides theoretical support for the related participants to make proper decisions in the e-commerce ecosystem.
- Subjects
CONSUMER behavior; CONSUMER protection; NUMERICAL analysis; EVOLUTIONARY models; ELECTRONIC commerce
- Publication
Operations Research Transactions / Yunchouxue Xuebao, 2022, Vol 26, Issue 1, p23
- ISSN
1007-6093
- Publication type
Article
- DOI
10.15960/j.cnki.issn.1007-6093.2022.01.002